Privacy Policy of The Ride S.a.s.

Last updated: 24/02/2025

Introduction

This Privacy Policy describes how we collect, use, store, and protect the personal data of users (hereinafter "User" or "Users") visiting the website theridelakecomo.com (the "Website"), owned by The Ride S.a.s. di Tacchini Ugo Antonio & C., based in Via Giuseppe Garibaldi 52, Oliveto Lario (LC), Italy, VAT Number: IT04193630136. We offer bike rental services and tour bookings around Lake Como. Our Privacy Policy is compliant with the General Data Protection Regulation (EU) 2016/679 (GDPR), the California Consumer Privacy Act (CCPA) for U.S. users, and other applicable international privacy laws.

1. Data Controller

The data controller is The Ride S.a.s. di Tacchini Ugo Antonio & C., based in Via Giuseppe Garibaldi 52, Oliveto Lario (LC), Italy.

Contact Information:

• Pec: theride@pec.it
• Generic Email: theridelakecomo@gmail.com
• Phone: +39 3924455149

2. Data We Collect

We collect the following personal data through our Website:

• Browsing Data: When you visit our Website, we collect information about your device and browsing activity, such as IP address, browser type, pages visited, time of access, and other information related to your navigation on the Website. We also use cookies and similar tracking technologies (for more details, please refer to our Cookie Policy).
• Voluntary Data Provided by You: We collect the data that you voluntarily provide when filling out forms on the Website, for example, when making a reservation for bike rentals or tours, such as your name, email address, phone number, and residential address.
• Payment Data: When making a booking, we may collect payment-related data, such as credit card number, expiration date, and security code. These data are processed through secure payment systems and are not stored directly in our system.

3. Purposes of Data Processing

Your personal data is processed for the following purposes:

• Providing our Services: To process and manage your bike rental and tour bookings.
• Service Communications: To send booking confirmations, updates, and other communications related to the services you requested.
• Marketing and Advertising: With your consent, we may send you newsletters, special offers, and other promotional information about our services. You can withdraw your consent at any time.
• Website Analytics and Improvement: To use browsing data for improving our service offering, monitoring website performance, and optimizing the user experience.

4. Legal Basis for Processing

We process your personal data based on the following legal grounds:

• Contract performance: The processing of data is necessary for the performance of the contracts for bike rentals and tour bookings.
• Consent: For sending promotional and marketing communications.
• Legitimate interest: For analyzing and improving the services offered via the Website.

5. Users' Rights

In accordance with the GDPR and applicable international laws, you have the following rights regarding your personal data:

• Right of Access: You can request a copy of your personal data we process.
• Right of Rectification: You can correct any inaccurate or incomplete data.
• Right of Deletion (Right to be Forgotten): You can request the deletion of your personal data, subject to legal exceptions.
• Right to Restrict Processing: You can request the restriction of your personal data processing.
• Right to Data Portability: You can request to receive your personal data in a structured, commonly used, and machine-readable format.
• Right to Object: You can object to the processing of your personal data for direct marketing purposes.
• Right to Withdraw Consent: If you provided consent for the processing of your data, you can withdraw it at any time.

To exercise your rights, please send a request to: theridelakecomo@gmail.com.

6. Sharing of Data with Third Parties

We may share your personal data with:

• Payment Service Providers: To process payments.
• Marketing Partners: With your consent, to send you communications regarding products and services that may interest you.
• Competent Authorities: If required by law.

7. International Data Transfers

If we transfer your personal data to countries outside the European Union (for example, to the United States), we ensure that such transfers are carried out in compliance with the European data protection laws through mechanisms like the Standard Contractual Clauses (SCCs) or other tools provided by the GDPR.

8. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, in compliance with applicable laws. For example, booking-related data may be kept for a longer period for legal or fiscal purposes, while marketing data is kept until you request to stop receiving communications.

9. Data Security

We take appropriate security measures to protect your personal data from unauthorized access, loss, or destruction. However, no system is entirely secure, and we cannot guarantee the absolute security of your data.

10. Cookies

Our Website uses cookies to enhance the user experience, analyze site performance, and for marketing purposes. You can manage your cookie preferences through your browser settings. For more information, please refer to our Cookie Policy.

11. Changes to the Privacy Policy

We reserve the right to update this Privacy Policy at any time, particularly to comply with legal changes. Any changes will be posted on this page with the updated date. We encourage you to review this page regularly to stay informed about any modifications.

12. Contact Information

If you have any questions regarding this Privacy Policy, wish to exercise your rights, or have any other concerns about your personal data, you can contact us at the following:

The Ride S.a.s. di Tacchini Ugo Antonio & C.
Via Giuseppe Garibaldi 52, Oliveto Lario (LC), Italy
Pec: theride@pec.it
Generic Email: theridelakecomo@gmail.com
Phone: +39 3924455149

Cookie Policy of The Ride S.a.s.

Last updated: 24/02/2024

Introduction

This Cookie Policy explains how The Ride S.a.s. (referred to as "we," "our," or "us") uses cookies and similar technologies on the website theridelakecomo.com (the "Website"). By visiting our Website, you consent to the use of cookies as described in this policy, unless you have disabled them through your browser settings.

What Are Cookies?

Cookies are small text files that are placed on your device (such as your computer, tablet, or mobile phone) when you visit a website. Cookies allow the website to recognize your device, improve your browsing experience, and provide certain functionalities. Cookies can be either first-party cookies (set by the website you're visiting) or third-party cookies (set by other websites or services, such as analytics providers).

Types of Cookies We Use

We use the following types of cookies on our Website:

1. Essential Cookies
   These cookies are necessary for the basic functioning of the Website. They enable core functionality, such as security, page navigation, and access to secure areas of the Website. Without these cookies, the Website cannot function properly.
   • Example: Session cookies that keep track of your actions during a browsing session.
2. Preference Cookies
   These cookies allow the Website to remember information about your preferences (such as language or location) so that we can provide a more personalized experience.
   • Example: Cookies that remember your language selection on the Website.
3. Analytics Cookies
   These cookies help us understand how visitors interact with our Website by collecting and reporting information in an anonymous form. We use this data to analyze trends, improve our Website, and enhance user experience.
   • Example: Google Analytics, which collects information about how users navigate the Website, the pages they visit, and how long they stay.
4. Marketing Cookies
   Marketing cookies are used to track visitors across websites. The goal is to display ads that are relevant and engaging for the individual user. These cookies help us deliver personalized marketing content and measure the effectiveness of our advertising campaigns.
   • Example: Third-party cookies used by advertising networks to serve tailored ads based on your browsing behavior.
5. Social Media Cookies
   These cookies are used to enable you to share content from the Website on social media platforms such as Facebook, Instagram, and Twitter. They allow social media platforms to track your browsing activity for targeted advertising.
   • Example: Cookies from social media sharing tools, such as the Facebook Like button.

Your Consent

When you first visit our Website, we will show you a cookie banner requesting your consent to use cookies. You can manage your cookie preferences by either consenting to all cookies or rejecting certain types of cookies (except for essential cookies). You can also withdraw your consent at any time by adjusting your browser settings or using the cookie management tool provided on our Website.

Managing Cookies

You have the ability to manage and control cookies in several ways:

1. Browser Settings
   Most browsers allow you to block or delete cookies through their settings. The method to do this varies depending on the browser you use. You can typically find information on how to manage cookies in your browser’s help section or on their official website.
2. Cookie Management Tool
   Our Website provides a cookie management tool that allows you to enable or disable specific types of cookies. You can use this tool to review and change your preferences at any time.
3. Opting Out of Analytics and Marketing Cookies
   If you wish to opt out of analytics and marketing cookies, you can visit the following links to manage your preferences:
   • Google Analytics: https://tools.google.com/dlpage/gaoptout
   • Advertising cookies (opt-out for targeted ads): https://www.aboutads.info/choices and https://www.youronlinechoices.com/

Third-Party Cookies

Some of the cookies on our Website may be placed by third-party services (e.g., Google Analytics, social media platforms, and advertising networks). These third parties may use cookies to collect data about your online activity and serve you targeted advertisements on other websites.

We do not control the use of these cookies, so we encourage you to review the privacy and cookie policies of these third parties to understand how they collect and process your data.

• Google Analytics: For more information on how Google collects and processes data, you can visit their privacy policy at https://www.google.com/policies/privacy/.
• Social Media Cookies: For more information on social media platforms’ cookie usage, please visit their respective privacy policies (e.g., Facebook, Twitter, Instagram).

Data Retention

The duration for which cookies are stored on your device varies depending on the type of cookie. Some cookies are session cookies, which are automatically deleted when you close your browser, while others are persistent cookies that remain on your device for a set period of time (usually up to 2 years). You can manage these cookies using your browser settings or the cookie management tool.

Changes to the Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, legal requirements, or new technologies. When we update this policy, we will revise the "Last Updated" date at the top of the page. We encourage you to periodically review this page for any updates or changes.

Contact Us

If you have any questions about our Cookie Policy or if you would like to exercise your rights regarding cookies, please contact us at:

The Ride S.a.s. di Tacchini Ugo Antonio & C.
Via Giuseppe Garibaldi 52, Oliveto Lario (LC), Italy
Pec: theride@pec.it
Generic Email: theridelakecomo@gmail.com
Phone: +39 3924455149